• Social Media Advertising

    Social Media Advertising

  • Info This form can't be submitted due to a missing Ticket ID.
  • Product Details

    Company: {companyName}

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    Line Item: {lineItemName}

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    Ticket: {ticketName}

    Ticket ID: {ticketId}

    Salesperson: {salesperson}

    • Investment Information 
    • Info To ensure accurate revenue reporting for Health campaigns, please select Sensitive Categories > Health. Examples: OTC, NHP, devices, disease info, charities. For questions please contact your AdOps team
    • Info LinkedIn is not available for Content + Social campaigns
    • Info For package types other then Leader please attach Regional Sales Leader Approval
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    • Info Starter package objective is Conversions
    • Info Leader package objective is Leads & Conversions
    • Info Advanced package objective is Leads, Traffic & Conversions
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    • Info Please be advised that subscriptions have a minimum term of three months unless approved by your RVP
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    • Client Information 
    • Info Due to current LinkedIn ad transparency requirements, we will need the Legal business information for this client.
    • Campaign Details 
    • Info The field below is for the clients Facebook accounts admin log in email address. Please note, providing incorrect information in this field will result in delays.
    • Info If no amounts are specified, we will default to a reach of 2 and frequency of 7 days
    • Info Facebook Video View Campaign Objective Full Specs can be found here [here](https://www.facebook.com/business/ads-guide/video-views/facebook-video-views/?toggle0=No)

      Core video Specs:
      Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
      File Size: Up to 4GB max
      Frames: 30fps max
      Format: Full list of supported file formats [here](https://www.facebook.com/help/218673814818907)

    • Access to Client's Facebook Page 
    • Info When setting up the account we will send a request to the client to get access. To give us the required approval to set things up the client will have to go to: https://business.facebook.com/The client will have to log in under the main admin Facebook Account for the business. If they have not already set up a business account for the business they will have to set one up. Once setup is complete they will go to business settings > Requests. They should see a request from Postmedia and accept This form will automatically send an e-mail with instructions to your client based on the e-mail they entered in the contact details section.
    • LinkedIn Connections 
    • LinkedIn Creative 
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    • Info To view the full list of LinkedIn tech specs Click Here 
    • Creative Details 
    • Info Please download the creative brief template, fill out all required fields then upload the form back into hub. Click Here
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    • Info Facebook Specs:

       Important Creative Notes: Need 3 business days in advance of post

       Display Specs:

      Static:

      Image ratio 1:1 (square 1080 x 1080 pixels or 3200 x 3200 pixels)
      Please Note: Any tall ad builds for the Feed Placements may be subject to cropping by Facebook’s Creative Hub.
      Static Stories must be 9:16 (vertical rectangle).
      Review of Static Specs: https://www.facebook.com/business/ads-guide/image/facebook-feed

       

      Carousel:

      The carousel format lets you show 2 or more images and/or videos in a single ad, each with its own headline, description and link. Primary text remains the same for all slides.

      Minimum number of cards 2, maximum number of cards 10

      1:1 ratio (square: 1600 pixels x 1600 pixels or 3200 pixels x 3200) preferred for best performance, if a 16:9 Horizontal Rectangle is provided, Facebook will crop the video and important elements will be lost 

      Final slide generated automatically by Facebook. If not wanted, can be disabled by Social Strategist.

      Review of Carousel specs: https://www.facebook.com/business/ads-guide/carousel

       

      Video:

      Best practise is to keep your videos short: Make your video length 15 seconds or less so that people are more likely to watch until the end. Video ads that are 15 seconds or less are also eligible for Instagram Stories and Facebook instream placements.

      Supported video formats vary however for best results, we recommend GIF, MOV or MP4

      1:1 ratio (square: 1600 pixels x 1600 pixels or 3200 pixels x 3200) preferred for best performance, if a 16:9 Horizontal Rectangle is provided, Facebook will crop the video and important elements will be lost 

      Review of Video Specs: https://www.facebook.com/business/ads-guide/video

       

      Looking to double check the ratio of your image before uploading to Media Ferry? Use this ratio calculator:
      https://www.calculatorsoup.com/calculators/math/ratios.php

       

       

      Title & Body Text: Cannot start with punctuation. Cannot have consecutive punctuation characters with the exception of 3 periods. Only 2 consecutive 1 character words are allowed. Cannot consist entirely of capital letters. Double-spacing is not allowed.

    • Info Please fill in the fields below to request a 2nd social ad unit.
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    • Product Summary

      Order Source: {orderSource463}

      Package Type: {packageType}{amsPackage}{nativePackage}

      Subscription Term: {subscriptionTerm}

      Start Date: {startDate}

      Monthly Investment: {monthlyInvestmentWidget_hidden}

      Total Investment: {totalInvestmentWidget_hidden}

    • Info Please remember to select each ad unit required in the HPTO and Master/Companion.
    • Info Please remember to select each ad unit required in the HPTO and Master/Companion.
    • Info Display Specs: Common standard ad sizes: 728x90, 300x250, 160x60 Mobile ad sizes: 300x250, 300x50, 320x50 Tablet ad sizes: 728x90, 300x250, 160x600, 300x600, 468x60 Mobile Size Restrictions: Max 250KB Accepted ad formats: HTML5, .GIF, .JPEG, .PNG, and 3rd party tags accepted *NOTE: Duration of animated ads must be 30 seconds or less. Autoplay Audio ads are prohibited. Flash ads should support the clickTAG variable. Ads must open in new tab or new window only (Popups or Surveys Prohibited).
    • Info The Trading Desk cannot accommodate contra agreements of any kind. Any impressions served will be based on the billable amount to the client.
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