Facebook Specs:
Important Creative Notes: Need 3 business days in advance of post
Display Specs:
Static:
Image ratio 1:1 (square 1080 x 1080 pixels or 3200 x 3200 pixels) Please Note: Any tall ad builds for the Feed Placements may be subject to cropping by Facebook’s Creative Hub. Static Stories must be 9:16 (vertical rectangle). Review of Static Specs: https://www.facebook.com/business/ads-guide/image/facebook-feed
Carousel:
The carousel format lets you show 2 or more images and/or videos in a single ad, each with its own headline, description and link. Primary text remains the same for all slides.
Minimum number of cards 2, maximum number of cards 10
1:1 ratio (square: 1600 pixels x 1600 pixels or 3200 pixels x 3200) preferred for best performance, if a 16:9 Horizontal Rectangle is provided, Facebook will crop the video and important elements will be lost
Final slide generated automatically by Facebook. If not wanted, can be disabled by Social Strategist.
Review of Carousel specs: https://www.facebook.com/business/ads-guide/carousel
Video:
Best practise is to keep your videos short: Make your video length 15 seconds or less so that people are more likely to watch until the end. Video ads that are 15 seconds or less are also eligible for Instagram Stories and Facebook instream placements.
Supported video formats vary however for best results, we recommend GIF, MOV or MP4
1:1 ratio (square: 1600 pixels x 1600 pixels or 3200 pixels x 3200) preferred for best performance, if a 16:9 Horizontal Rectangle is provided, Facebook will crop the video and important elements will be lost
Review of Video Specs: https://www.facebook.com/business/ads-guide/video
Looking to double check the ratio of your image before uploading to Media Ferry? Use this ratio calculator: https://www.calculatorsoup.com/calculators/math/ratios.php
Title & Body Text: Cannot start with punctuation. Cannot have consecutive punctuation characters with the exception of 3 periods. Only 2 consecutive 1 character words are allowed. Cannot consist entirely of capital letters. Double-spacing is not allowed.
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